Month: September 2019

Information about B2B global go-to-marketing structures and strategies

Improving commercial outcomes through a consistent global Go-To-Market structure

Key Highlights Global comprehensive structure for consistent product launches Increased consistency of commercial outcomes Best practice sharing across geographically dispersed teams Increased speed and efficiency of launches The Challenge A client with a global presence launched products and services in different ways across regions leading to inconsistent commercial outcomes. The global ‘team’ operated independently meaning …

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