Month: February 2020

From Features to Figures: How to Change the Perception of Marketing

How do you measure the contribution of your marketing efforts to the wider business? In your weekly, monthly or quarterly business reviews do you share media plans, creative execution, traffic volumes, click-throughs and MQLs (marketing qualified leads)? Do you get disheartened when everyone decides they’re experts at marketing and dissects the visuals or messaging? Do …

From Features to Figures: How to Change the Perception of Marketing Read More »