Getting Started with Google my Business
Google My Business ensures that when a person searches for your business on Google’s search engine, it will increase the chances of them finding you. Not only is this beneficial in terms of search listings, but it is also a great way to promote your business from brand awareness to Local SEO.
86% of customers use Google to find businesses, so you can see why using Google My Business is a crucial part to SEO, in any digital marketing strategy.
But as easy as it is to set up an account, it is so important to ensure that your profile is optimised.
So here are 5 things to tick off to make sure that you are doing everything possible to make sure that your profile is the best it can be:
1. Fill in every relevant information field:
Put information into as many of the fields as possible on your Google my Business, as these bits of information are going to be the first sections that people see when searching your business on Google. You can include details such as the services and products you offer, a 750-character description about your brand, your opening hours, and when the business opened.
Note: For Local SEO, it’s important to ensure that the data you are entering is consistent across all digital platforms you are using (social media, directories etc).
2. Add photos that represent your brand:
In order to encourage more clicks, you will need to add some eye-catching and relevant images to your profile. When you are adding these, make sure that they are up to date and try to use images that could be helpful to the person viewing your profile e.g., pictures of your office.
3. Consistent Posting:
Adding posts to your GMB profile regularly (we recommend once a week) will keep the information on your profile relevant and up to date. Posting regularly will also contribute to building your location authority and it will tell Google that your business is active.
Note: Google prioritises quality data in its search results, so make sure all your posts are well informed and well suited to your audience.
4. Encourage positive reviews from customers:
As mentioned in the previous point; quality information is important to Google when it interprets data, and nothing screams better quality than user generated content. Therefore (when it is appropriate), make sure you ask your customers to leave a review on your GMB page. To do this, you can copy and paste the review link on your homepage (see image below).
Note: It’s important that you respond promptly to every review you get, whether it’s positive or negative. This is just another item that Google looks at the decide if your profile is active or not!
5. Use every platform you can to increase your reach:
From Bing Places to Apple My Business, most search engines and other information resources have made it easy to sync up your GMB profile with their platforms. This will help extend your reach and build up your sources of ‘off page’ search engine optimisation.
By implementing these easy and quick tips, as well as ensuring you are being consistent; you can help your business to rank higher in the search listings and support your over-arching digital marketing strategy.
If you would like to find out more about how you can optimise and implement other elements of your digital marketing strategy, click here to view our paid social set up guides for Facebook and LinkedIn, and when to use Google Ads for B2B advertising.