Articles

From Features to Figures: How to Change the Perception of Marketing

How do you measure the contribution of your marketing efforts to the wider business? In your weekly, monthly or quarterly business reviews do you share media plans, creative execution, traffic volumes, click-throughs and MQLs (marketing qualified leads)? Do you get disheartened when everyone decides they’re experts at marketing and dissects the visuals or messaging? Do …

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Photo of a number of tools for a blog post on B2B marketing

Tech tools – helping you get the basics in place before you work on your marketing strategy

Setting up a B2B Marketing Strategy business as a marketer, is fascinating. It’s a bit like an architect building their own house – everyone expects it to be and look amazing so the pressure is on! The reality When you start a business, you aren’t just doing the thing you have trained to do (in …

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