Insights

Leadership: Lessons from the past

Leadership: Lessons from the past

I find it both uplifting and insightful to read about great leaders, even more so to work with them! When thinking about what a great leader means to me, it is not just about the broader metrics of success, but the way in which it is achieved. Leadership is one of our core values as…

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Paid Social: Setting up a Facebook Ads Campaign

Paid Social: Setting up a Facebook Ads Campaign

Yes, Facebook is the social media site many of us use to stay in touch with friends. Facebook is also a huge database, that many of your potential target customers use. More than Once you are in the Facebook Ads Manager, you will then be able to view your Ads dashboard. This is where you…

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Business development: Solve the prospecting problem

Business development: Solve the prospecting problem

Prospecting got a lot harder when COVID reared its head Sales people’s lives got harder, the day we got locked down. COVID-19 has made many people’s lives more challenging but there has been a very specific impact on sales people. Not least because of the kinds of characters and individuals that typically pursue a sales…

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How thinking local can help improve ROI when you expand globally

How thinking local can help improve ROI when you expand globally

Marketers know that personalisation drives better engagement and a greater ROI.

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Just When You Thought Your Audience Targeting Was Sorted – Along Came Privacy

Just When You Thought Your Audience Targeting Was Sorted – Along Came Privacy

Identifying and getting in front of your target audience in B2B marketing can be challenging at the best of times. Once you have identified your personas, tested as many targeting options as you can, and eventually found what works it can take many months. The thought of having to do it all again is not…

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Facing up to the fear of failure. Things I have learnt

Facing up to the fear of failure. Things I have learnt

Fear and authenticity Identifying the cause of the fear of failure can be difficult to pinpoint. I know for many people, especially women, there is often no pivotal event that creates the feeling of being an imposter. For some it might be that their career started at a time, or in an industry, where there…

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How To Enhance Your Marketing During Times of Change

How To Enhance Your Marketing During Times of Change

Marketing is often considered a cost centre to be cut during difficult times. Far from it. Marketing should be thought of as a profit centre. It’s driven by data and, done well, can reap great rewards. The answer is to simplify and focus your marketing. Particularly as your clients may have changed the way they buy throughout the pandemic. Being forced…

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Has COVID changed attitudes to outsourced marketing?

Has COVID changed attitudes to outsourced marketing?

Whether your business is in pivot, bounce-back or thrive mode right now (and let’s face it we all know at least one business in each of those categories) – one thing we all need to succeed are the right people (outsourced or employees), doing the right things and executing them really well. Not easy, when you consider the impact COVID has had on internal teams, recruiting and access to finance. Let’s…

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Supporting Tech Vendors To Leverage Analysts

Supporting Tech Vendors To Leverage Analysts

If you operate in the tech sector, Analysts could be a key route to better understanding your customers, your competitive position and ultimately can help inform you wider B2B marketing strategy. But the world of Analyst Relations can feel like a dark art to those on the outside. Who are they? How can they help…

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Coaching and growth mindset for business culture

Coaching and growth mindset for business culture

You might think we’ve all got enough to worry about right now, with continued COVID restrictions, recession, potential redundancies and a lot of time and energy going into new planning cycles. So why would now be a good time to think about the performance of your team and coaching?   Well, I spoke to two experts on coaching, Lynn Pickford and Tim Chapman who together…

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