Definition of Purpose, Values and Behaviours

Purpose values and behaviours compass

Find out how we helped a leading Microsoft Gold partner to evolve their company purpose and create a set of clearly articulated values and behaviours.

The Ambition

Our client is a leading Dynamics 365 Microsoft Gold partner who are experts in delivering Digital Transformation programmes. The Marketing Director approached Seeblue to support the definition of a revised set of values and team behaviours that would help them to further embed the behaviours into daily working practices as well as improve the clarity of their USP’s to their customers.

The Solution

Working with their Marketing Director and Senior Leadership team Seeblue absorbed key inputs from the business. This included feedback from their teams on how they worked and what they were proud of, as well as a deeper understanding of how the business operates from a solutions perspective.

Working through a highly iterative process, Seeblue began by making recommendations on the top 4 behaviours that demonstrated each of our client’s core values. We then developed a supporting narrative that clearly articulated the intent behind the behaviour. Once approved, the behaviours were built out into a 4-step guidance document, which clearly set out how employees could demonstrate the value and meet the requirements set against ‘Exceptional/Great/Good delivery.

The Outcome

Clearly defining and articulating your core business values has two extremely influential outcomes.

The first, is clarity for your employees on the behaviours they can demonstrate to deliver against the company values. This helps Management in the objective assessment of performance, and in addition, by encouraging every employee to behave in alignment with the values, it helps demonstrate them more clearly to customers – influencing both you employee and market facing brands.

The second, is the opportunity to take the narrative and content from the employee values and behaviours work and embed this into your marketing content and channels. As a follow on to this project, Seeblue supported our client’s website re-launch, by integrating values led copy across the solution pages of the website. Recognising that unique differentiation is not just about what you do, but how you do it.

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