How To Request & Grant Google Analytics Access

Digital marketing analysis

Google Analytics is central to every business’ online marketing efforts.

Having a GA account that’s set up correctly is crucial and, of course, it’s important that key figures within the business have Analytics access. Remember that different colleagues may require different access – for example, senior stakeholders would likely be happy with read access, where digital marketers would likely need increased permissions.

With this in mind, and the fact that we’re often asked how to grant Google Analytics access, we’ve created this handy step-by-step guide!

Step One

Ensure that you’re granting access to the correct GA profile. To do this, click on the drop down menu in the top left hand side of the Google Analytics dashboard, then select the correct Account, Property and View. If you’re interested in learning more about the Analytics hierarchy, check out Google’s summary!

In the meantime, here, we’re looking at See-blue Marketing (Property), then All Web Site Data – Filtered (View).

Once you’ve selected the correct profile, go to the Admin screen at the bottom:

Google Analytics Admin Button

Step Two

Next, you need to decide on which level of access you’d like to grant. For example, if you only want to give an agency access to one View, look to the column on the right. Whereas, if you’re looking to give a colleague Account access (so that they can see all Properties and Views), look to the column on the left.

Once you’ve decided on which level of access you’re granting, find the Access Management button:

Google Analytics Access Management

Step Three

Once you’ve selected the relevant Access Management button, you’ll be presented with this screen. From here, simply click on the blue + button on the right hand side to start the fourth and final step:

Google Analytics Account Permissions


Note – if your screen looks like this, after clicking the Access Management button, you don’t have the correct permissions to grant Google Analytics access. Speak to an admin of the account, so that they can correct your permissions or provide the access themselves (following this guide!):

Google Analytics Insufficient Permissions Access

Step Four

After clicking on the blue + sign, you’ll see the final screen. Here you need to provide the new user’s email address and select the correct permissions, before clicking the blue Add button.

This Google help document will help you determine which permissions to grant if you’re unsure.

Be aware that if someone is allowed to “Manage Users”, they can add & remove anyone’s access – including yours!

Google Analytics Granting Access Screen

Your new user will now be notified about their access via email

Job done!


Google Analytics configuration audits are completed during the first stage of our Rapid Review service, which also includes a review of performance/ targeting across utilised channels, identifying areas to focus on and much more.

If you want to find out more about our Rapid Review service, or how we could help you improve results, call us on 02033 940049 to speak to one of the team.

Author: Sam Tuckey, Head of Digital Marketing, Seeblue Marketing

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