From Features to Figures: How to Change the Perception of Marketing

How do you measure the contribution of your marketing efforts to the wider business? In your weekly, monthly or quarterly business reviews do you share media plans, creative execution, traffic volumes, click-throughs and MQLs (marketing qualified leads)? Do you get disheartened when everyone decides they’re experts at marketing and dissects the visuals or messaging? Do …

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Group of people discussing a B2B marketing plan around a table

Improving commercial outcomes through a consistent global Go-To-Market structure

Key Highlights Global comprehensive structure for consistent product launches Increased consistency of commercial outcomes Best practice sharing across geographically dispersed teams Increased speed and efficiency of launches The Challenge A client with a global presence launched products and services in different ways across regions leading to inconsistent commercial outcomes. The global ‘team’ operated independently meaning …

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Woman at a wall looking at B2B customer journeys

If you don’t have a plan, how will you know if your marketing is working?

Key Highlights Over 30 per cent year on year revenue growth 10 per cent reduction in marketing spend Over achievement on lead generation targets by 150 per cent New planning process, clear priorities and defined Key Performance Indicators (KPIs) The Challenge Our client had an informal, unstructured approach to marketing. Everyone in the marketing team …

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Selling the problem you solve, not the product you make.

Key Highlights 9 per cent increase in average order value within 3 months. Average number of products per order increased from 1.2 to 1.8 creating stickier customers. Increase in social engagement and web inquiries. Quarter on Quarter sales pipeline growth. The Challenge The client had a strong dependency on price promotions and offers to generate …

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