6 minute read When was the last time you checked whether your positioning really and truly stands out? If you haven’t checked your positioning or customer value proposition and USPs in a while, you must have deep pockets. Why, do I hear you ask? Because if you aren’t unique you have to either be cheaper …
Identifying unique value: The power of asking ‘So What?’ Read More »
Key Highlights Global comprehensive structure for consistent product launches Increased consistency of commercial outcomes Best practice sharing across geographically dispersed teams Increased speed and efficiency of launches The Challenge A client with a global presence launched products and services in different ways across regions leading to inconsistent commercial outcomes. The global ‘team’ operated independently meaning …
Improving commercial outcomes through a consistent global Go-To-Market structure Read More »
Key Highlights Over 30 per cent year on year revenue growth 10 per cent reduction in marketing spend Over achievement on lead generation targets by 150 per cent New planning process, clear priorities and defined Key Performance Indicators (KPIs) The Challenge Our client had an informal, unstructured approach to marketing. Everyone in the marketing team …
If you don’t have a plan, how will you know if your marketing is working? Read More »
Key Highlights 9 per cent increase in average order value within 3 months. Average number of products per order increased from 1.2 to 1.8 creating stickier customers. Increase in social engagement and web inquiries. Quarter on Quarter sales pipeline growth. The Challenge The client had a strong dependency on price promotions and offers to generate …
Selling the problem you solve, not the product you make. Read More »
This use case demonstrates the impact a customer-led content strategy had on our clients business.
B2B marketing is evolving at speed with a proliferation of new tactics, tools and technologies. However, one thing remains constant, a tactic or tool is only as good as the strategy and plan that sits behind it.
Two weeks ago I shared an article on LinkedIn called How to Create a marketing automation programme on a £500 budget. It can be done! It got me thinking – no matter if you work in a start-up, scale-up or big fish, we can all benefit from free Martech tools. Don’t get me wrong. There …
Setting up a B2B Marketing Strategy business as a marketer, is fascinating. It’s a bit like an architect building their own house – everyone expects it to be and look amazing so the pressure is on! The reality When you start a business, you aren’t just doing the thing you have trained to do (in …
How can SME’s achieve the same marketing results as larger businesses without the same overheads? Is a Marketing Director as a service the answer?