Seeblue Marketing completed a full audit of the ‘as was’ go-to-market approach; identifying gaps, risks and opportunities.
Next they created a bespoke GTM Framework that would improve the efficiency and effectiveness of future product launches and updates. This was accompanied by RACI charts, checklists and briefing templates that the team would need.
Focus then turned to the creation of the value proposition for the new product launch. Seeblue started researching market trends and the industry.
We read complex tech papers and future forecasts. We interpreted the data, translated the conversations and used our perspective to challenge current thinking. On putting it all together, the answer was clear. With new competitors and new partners encroaching from all sides, the answer was not to launch another (albeit significant) ‘software release’.
The answer was to position the entire business as a Thought Leader. Leading a transformation in the ecosystem of the industry, with the Vizrt Platform at its heart.