The outcome was a defined set of priorities and objectives that everyone in the team could understand and be measured against, driving greater efficiencies.
Having a clear focus also improved the effectiveness of the marketing budget delivering a 10 per cent reduction in marketing spend. This reduction in spending was realised while still achieving the clients aggressive lead generation and new customer acquisition growth targets.
Greater clarity of execution and success metrics also delivered over 30% year on year revenue growth.
Where necessary, adjustments were made to what future activity to execute while still remaining in line with the overall strategic priorities. Detailed plans were produced and signed off at the beginning of every quarter.