We have a defined 4-phase approach to identifying the right product/market fit for your product or service; not only delivering the insight and data but making recommendations and supporting the delivery of activity that helps you generate revenue.
1. Market research and profiling
Seeblue conduct structured research into target sectors; reviewing external context and industry needs and drivers. This can be done either at a total sector level or we can delve into sub-sectors and audiences and buyers. We prioritise and map the data based on urgency of need and suitability and this forms the basis of our recommended target list.
2. Market Sizing
We provide multiple layers of data, from Government statistics through to real-time data and can segment based on key words, audience size and buyers. We give you a clear view of the potential addressable market in the sectors that matter to you and can supplement that with target campaign lists.
3. Clarity on the value you deliver
In taking a sector by sector approach, and understanding your unique value and USPs, we deliver messaging frameworks that connect what makes you unique with what your buyers need and want. These frameworks establish a baseline from which we can then develop sales enablement materials and targeted marketing campaigns.
4. Go-to-Market recommendations
Data can only take you so far – you need to act on it to generate revenue. With years’ of Marketing and Go-to-Market experience we can help advise on the best inbound and outbound strategies and support you to deliver those.