Firstly, we conducted a Rapid Review to quickly ascertain the clients core objectives and the current status of their marketing strategy and performance. This would enable us to identify what they could build on, but also where the opportunities lie, and what should be prioritised (with or without our help) towards the attainment of their commercial objectives.
The Rapid Review was made up of a series of interviews with key stakeholders including the CEO, Marketing, Sales and Product experts. In the course of these interviews we learned about the market and their positioning within it, competitive pressures and customer needs. In parallel we also carried out detailed analysis on multiple digital channels, such as Google Ads, paid social, SEO & Google Analytics. The findings from the Review were shared with the client in a concise and easy-to-understand report, which included prioritised recommendations on the next steps.
The feedback from the Rapid Review has led to wider changes within the business, such as upgrading their website and revamping the copy on the site, to be consistent and more relatable to their target audience.
We ran a 3 month proof-of concept ad campaign on LinkedIn with a limited budget. We succeeded in getting our client’s brand in front a number of the biggest universities in their home state, in addition to some household names. We did this by promoting their core product via colourful, visual ads reflective of the sector they operate in, which was accompanied by clear, concise and engaging ad copy. This resulted in an overall Click Through Rate of 0.72%, which is well above the industry benchmark of 0.3% – 0.5%.