At the outset we asked our client to complete a Rapid Performance Review worksheet, capturing Financial targets, sales and marketing objectives, market and competitor insight and details of their current processes.
We held meetings with the clients Marketing, Sales and Product leaders and captured their priorities, challenges and opportunities for the year ahead.
We requested and analysed their CRM data, looking at existing MQL quality, reviewing volumes by lead source, conversion to SQL, contribution to pipeline, win rate and overall ROI on marketing spend.
In parallel we accessed their Google Analytics and Search Console accounts and using a range of SEO tools conducted a detailed analysis of their website health, SEO performance and PPC campaign management.
We produced an 18-page Digital Rapid Review addendum with specific recommendations to improve SEO and ways to improve performance of regional PPC campaigns. We also identified a broken link on their top performing landing page as a result of a recent website refresh, which the client was not aware of.