As tech sector specialists we stay abreast of the emerging and interrelated trends across the industry. We fused this understanding with a rapid and deep dive into the challenges of our client’s target audience. We also distilled the current and future benefits of their platform into benefits-led messaging. Identifying a differentiated approach within the increasingly busy market. This fed into a coherent value proposition which underpinned our recommended approach to thought leadership. We extended the messaging framework to effectively address the assessors, influencers and users within the buying centre.
Our scope was then extended to the creative delivery of the supporting assets for their summit and product launch. We were able to leverage our client-side experience on sales and marketing alignment, along with our agency expertise to produce the content, and also recommend the most effective integrated approach to drive engagement. We were working within a compressed time frame, but successfully delivered all within scope. Event engagement metrics were met, and the CEO described the deliverables as a ‘class above’ anything they had done before. We are delighted to have been selected as their agency of choice moving forward.