What we do. We start with your commercial objectives.

Pipeline, win rate, total contract value, new customer and new markets – these are the results that really count.

Today's business buyer expects personalised interactions with the brands they buy from.

One-size definitely does not fit all. Customers want solutions which meet their known (or unknown) needs in a way that works for them. And they want to feel in control of the conversation.

Being clear who your audience is, what they’re looking for and how to reach them is the bedrock of every successful marketing strategy. 

Good B2B Marketing recognises that.

It obsesses about the customer need and how to solve it. Success is measured by commercial outcomes, not performance metrics. Pipeline, win rate, total contract value, new customer and new markets – these are the results that really count.

Here are some of the ways we do it.

Proposition Development

Clearly identify your customer needs, motivation and how to address them. What makes you special and why your target audience should care. Know how to reach them in the most (cost) effective way.

Marketing Planning

We use deep client-side expertise to help our clients define annual marketing plans. Capure clear objectives, priorities and business outcomes. Then we help them deliver it.

ABM

We build targeted marketing strategies for specific accounts. Engaging multiple stakeholders – influencers and decision makers. Focus on solving the customer problem, not promoting the solution.

Demand Generation

Attainment of commercial goals requires a strong pipeline of converting opportunities. We develop programmes to generate demand of the right quality and quantity. Increasing marketing’s contribution to pipeline and overall return on investment.

Go To Market

Launching a new product requires many different teams working together. Using out GTM framework we can identify gaps in the launch process. We define the value proposition, messaging framework and pre and post launch plans.

Channel Marketing

Partners are an extension of a business’ sales and marketing capability. We support our clients in collaborating with their partners in a more beneficial way – for both parties.

Collaboration is very important to us. It’s how we work with our clients.  It’s why we partner with specialist agencies to provide additional services to our clients:

  • Brand Development & Positioning
  • Rebranding
  • Digital Services – Paid media, SEO, web development, analytics
  • Social Media
  • Video Production
  • PR
  • Analyst Relations

Read our top tips for building your marketing strategy

Want to discuss specific requirements for your business?
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