Account Based Marketing

Consumers today are spoilt for choice, and whatever their challenge, there’s a whole host of services and solutions that can solve it. To cut through the noise and make sure your business is attracting, winning and retaining clients, there are two key things that we focus on.

Firstly, switch your approach from a product-led to solution-led one. Secondly, and something that’s often overlooked, is to put yourself in the shoes of your customers. To make a real impact, you must fully understand how your solution solves their specific requirements, and be able to play this back to them in engaging ways. And that’s where we come in.

Introducing SeeABX™

Why we're different

Our SeeABX framework brings together marketing, sales, support and technology, and is built around turning data into insights. We leverage information from your team, your existing MarTech investments including buyer intent platforms and CRM, and your competitors. Our integrated ABM approach takes a holistic approach to marketing funnel activity, looking to optimise every stage for increased ROI. We identify any gaps, develop ways to fill them aligned with your business objectives, and build on global and regional initiatives to maximise performance.

Our six-step ABM framework

Our integrated ABM framework follows six simple steps that help us get your ABM programme up, running and delivering:

1. Align – get key stakeholders together, share insights and agree the programme objectives

2. Identify – leverage experience and technology to prioritise accounts and target audiences

3. Research – build on existing insights to uncover specific context and requirements

4. Create – develop your messaging, go-to-market plan and resources

5. Execute – handover to sales and execute your campaigns

6. Evaluate – we’re here to ensure your programme success, evaluating results and feeding into future campaigns

Making execution and reporting easier

When it comes to getting your ABM programme up and running, we aim to make things as easy and straightforward as possible for our clients. We work with your operations teams to get cadences and rules set up in your engagement platforms, and link the outputs to your CRM and reporting tools. Semi-automated ABM makes it easier for your sales and marketing teams to execute, evaluate and scale your programme.

The SeeABX platform

Our SeeABX platform is much aligned with our Seeblue strategy, and takes a customer-centric approach. We know sales teams prefer to look in one place for their account engagements and next steps. With this in mind, we have developed a web-based platform for our clients, with a unique API integration. Our clients can pull every account and persona insight, and all supporting assets including emails, content and sales playbooks, directly into their CRM environment. The result? Every account engagement in one place, simplifying things for your team, and driving consistent experiences for your customers.

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