Refining ABM: Why it’s time to bridge the global regional divide
A core tenet of successful
Our starting point for defining the creative direction of the campaign stems from gaining an understanding of your target audience. Whether it’s a specific account, cluster or broader persona or sector focus, our insights help us define a powerful campaign identity. We make sure your content is connected, and that it enables you to tell an integrated narrative from your internal teams to your target audience.
We want to make the most of what you’ve already invested time in creating, so we start by looking at your existing content. We aim to leverage it where possible, and recommend adjustments to adapt positioning, messaging or tone to suit your audience. Whether your content is creative- or data-led will depend on two things: 1) the audience funnel stage and 2) the depth of personalised insight we can develop.
Seeblue can deliver the full spectrum of content, from deeply technical written communications and thought-leadership pieces to social media assets and video content, and fully-integrated strategic campaigns.
No piece of content acts in isolation. Your audience is active and being continually influenced on both visible and invisible – dark social – channels. We take a strategic approach to define the right distribution methods for your specific audience. From fully integrated campaigns with personalised landing pages, touching multiple channels and content types, to detailed sales and marketing playbooks that give your team everything they need to tell your story consistently, we deliver the most effective method for you.
An added bonus? With our SeeABX platform, our API integration means everything we create can be pulled directly into your CRM for one touch access.
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