The story we tell to our prospects and customers is the key component in striking up a meaningful, emotional connection. At Seeblue, we combine visual and written communications, injecting insight and segmentation throughout, to create compelling stories that resonate with your target audiences. We strike the right balance between customer, industry and digital insight, and align with your company values and USPs. We create content that is designed to move your audience through the buyer journey, whilst helping to enhance brand awareness and enable sales activation.
We all aspire to create great content. But content can only be ‘great’, when you truly understand your target audience. Our insights focus gives Seeblue a deep understanding of exactly what drives and motivates your customers and accounts. It’s from here, only once we have this deep understanding, that we begin the creative journey…
Our starting point for defining the creative direction of the campaign stems from gaining an understanding of your target audience. Whether it’s a specific account, cluster or broader persona or sector focus, our insights help us define a powerful campaign identity. We make sure your content is connected, and that it enables you to tell an integrated narrative from your internal teams to your target audience.
We want to make the most of what you’ve already invested time in creating, so we start by looking at your existing content. We aim to leverage it where possible, and recommend adjustments to adapt positioning, messaging or tone to suit your audience. Whether your content is creative- or data-led will depend on two things: 1) the audience funnel stage and 2) the depth of personalised insight we can develop.
Seeblue can deliver the full spectrum of content, from deeply technical written communications and thought-leadership pieces to social media assets and video content, and fully-integrated strategic campaigns.
No piece of content acts in isolation. Your audience is active and being continually influenced on both visible and invisible – dark social – channels. We take a strategic approach to define the right distribution methods for your specific audience. From fully integrated campaigns with personalised landing pages, touching multiple channels and content types, to detailed sales and marketing playbooks that give your team everything they need to tell your story consistently, we deliver the most effective method for you.
An added bonus? With our SeeABX platform, our API integration means everything we create can be pulled directly into your CRM for one touch access.
A core tenet of successful
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Seeblue conducted extensive research into a key strategic account, helping us to thoroughly prepare our response to a tender. The research gave us significant insight into the account, leading to us successfully winning the tender! This is a great showcase of ABM in action and the results it can bring.
We had built the rocket ship, but in order to get it into orbit we needed to strap on a couple of boosters to speed things up. That’s where Seeblue came in to help with our Go-to- Market process and customer value proposition work.
If you’re looking to get results and work with a very flexible team. I’d recommend Seeblue.
No mining company will ever have received anything like this before. It changes the game.
Seeblue’s strategic approach to ABM and can-do attitude have been invaluable over the past 9 months in delivering several new opportunities and a successful win for our business.
The way in which you have woven the essence of who we are, and the value we deliver, into the language is amazing. It enables us to educate sales and is a compelling, foundational guide for our content. We will use this to expand our approach from regional to global.
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