Refining ABM: Why it’s time to bridge the global regional divide
A core tenet of successful
Effective B2B digital marketing enables you to deliver the right message, to the right people, at the right time. Taking a holistic approach that encompasses multiple channels is crucial in helping you drive maximum value from your digital efforts.
Here are a few examples of the huge opportunities waiting for you to take advantage of:
LinkedIn has 800 million+ members in 200+ countries, including 40 million+ decision-makers
Google processes 8.5 billion searches each day
89% of B2B researchers gather info on potential purchases through the internet
Our end-to-end ABX framework enables us to integrate insights gained from a variety of digital channels. From keyword research and analytics to website and landing page optimisation, everything we do is available in one centralised platform. We clearly define your target audience before starting any digital outreach, helping to drive efficiency in execution and maximise return on advertising spend. We take a multi-channel approach and utilise them to create and capture demand.
Digital strategy is an integral piece of our ABX approach. Whether your digital marketing channels are being utilised for brand awareness, consideration or lead generation, every strategy we design is unique to each client. We develop your digital strategy alongside any existing campaign elements, to ensure your messaging, targeting and execution are consistent throughout your end-to-end campaign. Our integrated approach not only yields better results for you, but also drives a more consistent experience for your target audience.
In-depth insight and understanding of your audience is a vital part of any marketing strategy. That’s why we focus on compiling data and exploring analysis on the key elements of your campaign. We use a whole host of analysis techniques, including Google Analytics, digital marketing channel audits, audience analysis, and keyword research. We use our findings to not only help shape your digital marketing strategy, but feed into wider campaign activities such as messaging and content, to maximise effectiveness.
We are expert tech sector marketers who are passionate about delivering exceptional execution for our clients. Our ABX framework means we approach every project holistically, and digital execution is a key part of our end-to-end strategy. We work with specialist technology partners to effectively deliver our digital marketing execution, including paid social management, PPC & SEO delivery.
We leverage our insights to gain a full understanding of your business, and work with you to identify the most suitable opportunities, no matter the project scope. Our agile approach means our campaigns reap the rewards of an entire team’s expertise, whilst our clients benefit from a dedicated primary contact.
Seeblue pride ourselves on our ability to integrate into your existing marketing team. We collaborate with you to find the best outcome for your challenges, no matter how complex.
A core tenet of successful
London, 13th July – The
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Seeblue conducted extensive research into a key strategic account, helping us to thoroughly prepare our response to a tender. The research gave us significant insight into the account, leading to us successfully winning the tender! This is a great showcase of ABM in action and the results it can bring.
We had built the rocket ship, but in order to get it into orbit we needed to strap on a couple of boosters to speed things up. That’s where Seeblue came in to help with our Go-to- Market process and customer value proposition work.
If you’re looking to get results and work with a very flexible team. I’d recommend Seeblue.
No mining company will ever have received anything like this before. It changes the game.
Seeblue’s strategic approach to ABM and can-do attitude have been invaluable over the past 9 months in delivering several new opportunities and a successful win for our business.
The way in which you have woven the essence of who we are, and the value we deliver, into the language is amazing. It enables us to educate sales and is a compelling, foundational guide for our content. We will use this to expand our approach from regional to global.
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