Strategic Services

In the B2B world, no buying journey is the same, and they’re certainly not linear. So how do you successfully influence your journey to generate qualified opportunities, with so many variables to consider? At a minimum, it requires holistic, long-term and insight-led thinking, which is challenging in a sector as fast-paced as technology.  But this is where your dedicated Seeblue team come into their own.

Why we're different

There’s too much data at our fingertips to even know where to start, sometimes. That’s why we work with you to not only understand, but also generate actionable insights from the data. We combine qualitative insights with quantitative analysis to define, and then leverage, the things that give you a competitive advantage.

We also help our clients to integrate their global and regional activity, aligning with long-term strategic business goals. Closing the gap between top, middle and bottom of funnel activity also enables a more consistent customer experience.

Driven by insight

We pride ourselves on the speed at which we gauge your market context. From the offset, we’re able to derive nuggets of insight that have the capacity to change how you are perceived. We take data from multiple sources including buyer intent platforms, competitors, your CRM system and your sales teams. This helps us gain a big picture understanding of everything that informs why you win and lose deals, as well as how your business is viewed by your customers.

Our method of identifying and validating means that from the very start, we know what really matters to your buyers. From here, we use that insight to build bold, impactful and stand-out value propositions with your customer in-mind.

The power of the story

One of the most powerful ways to make a lasting impression on your audience is through establishing an emotional connection. Whether you are focused on an individual account, a cluster of target accounts, or are communicating at a corporate level, the power lies in the story you tell. We focus on connecting your business values and unique selling points with the needs of your buyers. This enables us to shape your story in a way that truly connects with your audience.

Our approach gives us everything we need to create bold value propositions and messaging. We make sure your messaging is connected to customer pain points and the value your product or service offering provides. From here, we develop your go-to-market plan, complete with guidance on how to adapt to impactfully implement across different channels, and reach target accounts and individuals within your buying centre.

Your plan of action

Seeblue are specialists in connecting your top and middle of funnel marketing campaigns to sales activation. To do this, we create a sales playbook that gives you the tools, insights and information you need to successfully embed your marketing campaign within the sales process. Working with your regional and local sales teams, we help you to nurture pipeline and communicate effectively with your prospects. We also help you to activate and implement ABM campaigns within individual target accounts or buyer personas.

Your ABM playbook contains your battle plan, personalised insight, and the content to support you in delivering your message.

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