Our pioneering client had been a leader in their field for 20 years. They consistently won when based on the technical capabilities of their product. However, they found the discussion at the C-Suite more challenging.
Raise the dialogue from technical capabilities to the C-Suite.
To speak the language of the C-Suite by identifying and addressing emerging trends, levers and impediments to transformation and growth. To reframe the supporting communication approach with consistent benefits-led messaging.
As tech sector specialists we stay abreast of the emerging and interrelated trends across the industry. We fused this understanding with a rapid and deep dive into the challenges of our client’s target audience. We also distilled the current and future benefits of their platform into benefits-led messaging. Identifying a differentiated approach within the increasingly busy market. This fed into a coherent value proposition which underpinned our recommended approach to thought leadership. We extended the messaging framework to effectively address the assessors, influencers and users within the buying centre.
Our scope was then extended to the creative delivery of the supporting assets for their summit and product launch. We were able to leverage our client-side experience on sales and marketing alignment, along with our agency expertise to produce the content, and also recommend the most effective integrated approach to drive engagement. We were working within a compressed time frame, but successfully delivered all within scope. Event engagement metrics were met, and the CEO described the deliverables as a ‘class above’ anything they had done before. We are delighted to have been selected as their agency of choice moving forward.